Spatial Parameters
Poliform inaugurates its new space in Piazza della Scala, moving its center of gravity from Piazza Cavour to the cultural heart of Milan. The flagship store occupies three floors of a historic building — overlooking Via Santa Margherita, Via Filodrammatici and Piazza Ferrari — which celebrates its 150th anniversary this year. Opened as a private residence in 1876, it was converted into a hotel in 1905 to host the artists performing at Teatro alla Scala. The restoration project by Milan-based architect Stefano Belingardi Clusoni was conceived to showcase the breadth of Poliform’s offering against a backdrop defined by natural materials such as stone, wood and glass,
