Beautiful story:
L'Oré al New Coast Headquarters
Under the California sun, L'Oréal's West Coast headquarters emerges as a leader in workplace innov-
ation with its unique design. The 130,000-square-foot office is not only a unified home for L'Oréal's
multiple brands, but also a fluid community where teams and ideas converge around every corner.
Start with a vision
This project aims to present a unified image of L'Oréal's global brand while highlighting the unique charm
of the Californian brand. With a tradition of excellence in innovation, L'Oréal envisioned their new campus
as a space where artistry and imagination can flourish. They chose to work with Blitz, a Los Angeles design
firm known for its humanistic and community-oriented design. Their shared goal was to create a California-
inspired space that would attract employees back to the office.
Design that uplifts the soul
The design is inspired by the rhythm of nature and creates a dynamic and changing atmosphere for the
office space by imitating the changes in light and color at different times of the day.
The calmness of dawn, the brightness of noon and the warmth of sunset divide the office space into
different situations to meet the needs of employees in different working conditions. Areas of personal
focus are represented by calm, soft dawn tones; vibrant collaboration areas, such as shared offices
and conference rooms, are represented by bright, distinct midday tones; rest areas and coffee bars
are represented by warm, saturated sunset tones. Let employees relax and recharge here.
physical connection
Stairs and walkways create physical connections between different floors and areas, while providing internal
topography that allows people to climb to overlook the larger space, its components and the people who
work there.
This design decision was not only to provide easy access between floors, but also to create an exploratory
experience within. Through stairs and walkways, employees can walk up and down the space and observe
the layout and atmosphere of the entire office environment. This not only promotes communication and
interaction among employees, but also makes the office a more dynamic and open workplace.
remember the past
It was originally an aerospace manufacturing warehouse, where thousands of women assembled World War
II-era aircraft. Blitz’s designers cleverly retained this history, perfectly combining industrial elements with
fashionable modern styles, and integrated tribute to this history into the entire design through visual elements
and photo displays.
The “river” that symbolizes community
The core concept of the design is a symbolic "river" that runs through the entire space, like the Los Angeles
River, connecting all social and shared facilities. This design not only promotes interaction between employees
and stimulates new ideas, but also creates personalized spaces for each of L'Oréal's brands.
Well-being and employee growth
Throughout the design, designers fully considered the concept of green office. Through urban gardens, eco-
friendly plantings, indoor and outdoor work spaces, and lots of natural light, they created the ideal environment
for employee wellness and work-life balance.
In addition, L'Oréal's West Coast professional academy ProLAB is also a highlight of the project, providing a
state-of-the-art salon, training studio and flexible event space.
