6 communities
6 intentions, one experience
In Gensler Atlanta's new office, design is not only a means of creating space, but also a ceremony
to welcome new life. After 12 years, Gensler decided to take a deep dive into the needs and desires
of the current office and reinvent the space into a unique experience.
Gensler's office remodel will be a testing ground, rooted in both the city of Atlanta and Gensler's
employees themselves. Through dialogue and observation, early strategic purpose is identified
and a sophisticated experimental approach is provided. The design goal is not only to inspire and
embrace imperfection, but also to serve as a home that empowers everyone to experiment and
pilot new ideas.
First of all, when you step into the elevator lobby, the gradient color seems like a sunrise, symbo-
lizing a new day and the belief that design creates a better world. Red guides you toward the floor’s
concierge desk, and just like the rebirth Atlanta is experiencing, Gensler’s offices should reflect this
moment and provide support for the next 10 years.
The design of the office was inspired by Atlanta's neighborhoods, so the entire space is organized into
six interconnected neighborhoods, each with a unique intent while also serving as an intuitive wayfin-
ding and identification system.
Millard Hall - a dynamic venue where teams gather. The Design Lab - a playground for experimentation
and inspiration, blending physical and digital elements.
The District & The Industry - a team community that provides a space for connection and focus. The
Lot - a semi-public gathering space for sharing and collaboration. The Canopy - a purpose-built sanctuary
away from the noise to provide a quiet working environment.
Inspired by the flexibility of remote work, Gensler redefines the concept of workspace. A liberal policy
gives users the power to choose to tailor the environment to their needs. From quiet corners for focused
work to dynamic spaces that encourage collaboration, designs cater to every preference.
Imagine furniture choices that support a variety of sitting positions, creating a personalized and comfor-
table experience for everyone. This concept energizes the office, with energy flowing throughout the
space and inspiring creativity.
At the same time, the design focuses on employee comfort and well-being. New space types such as
allgender restrooms, prayer rooms and lactation rooms have been introduced to support diversity and
inclusion within the team. It focuses more on the human touch, making employees feel more relaxed
and familiar, while also being more humane.
